The Shade Room
Quick facts

At a Glance

#126 by audience
Known for Online News
Profile type Non Person
Official accounts 3
#126 Overall audience rank
#1 Online News audience rank
33.2M Combined tracked audience
Social reach

Audience Overview

33.2M combined followers across tracked platforms
Instagram Verified
28.2M followers View official profile
X Verified
954.0K followers
TikTok Verified
3.3M followers
YouTube
782.0K followers View official profile

Audience figures are snapshots from public platform data and may change.

Why they are known

Profile Overview

The Shade Room (TSR) is a media company, founded by Angelica Nwandu in March 2014. Instagram-based, The Shade Room offers celebrity and trending news on an hourly basis, predominantly within the African American community; The New York Times called it the "TMZ of Instagram". "Shade" in this case refers to a slang term for quips or wisecracks, especially those made with the intent of debasing their target(s).

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