MTV

Profile Overview

MTV is an American cable television channel and the flagship namesake property of the MTV Entertainment Group, a sub-division of the Paramount Media Networks division of Paramount Skydance. Launched on August 1, 1981, the channel originally aired music videos and related music entertainment programming guided by television personalities known as video jockeys (VJs). MTV soon began establishing its presence overseas, eventually gaining an unprecedented cult following and becoming one of the major factors in cable programming's rise to fame, leading American corporations to dominate the television economy in the 1990s.